Moustachioed Men and Marathon Moms: The Marketing of Cancer Philanthropy

This thesis is a theoretically based feminist critical analysis of the politics, problems, and differences around the philanthropy related to breast cancer in comparison to prostate cancer with a focus on the Canadian reality. It is an analysis of the leading national volunteer-based organization dedicated to breast cancer philanthropy: The Canadian Breast Cancer Foundation, and the only national foundation dedicated to the fight against prostate cancer: Prostate Cancer Canada. The concrete grounding is an in-depth analysis of the primary fundraising event for each charity: the CIBC Run for the Cure and Movember Canada. Breast cancer and prostate cancer attack a victim’s sense of gendered identity, and the CIBC Run for the Cure works to ensure a constructed femininity, and Movember works to ensure a constructed masculinity. To date, this thesis is the first academic analysis of Movember. By analyzing the history, the promotional videos, and the corporate support of each event, it was found that both organizations create groups that are expected to perform their femininity or masculinity at the expense of the other group: the CIBC Run for the Cure essentializes a constructed femininity and Movember performs masculinity while dismissing femininity. The CIBC Run for the Cure and Movember are embedded with sex-role stereotyping and gender essentialism, which reproduces the binaries of acceptable forms of femininity and masculinity, and perpetuate certain narratives at the expense of others

You\u27re Hired: Examining Acceptance of Social Media Screening of Job Applicants

The paper examines attitudes towards employers using social media to screen job applicants. In an online survey of 454 participants, we compare the comfort level with this practice in relation to different types of information that can be gathered from publicly accessible social media. The results revealed a nuanced nature of people’s information privacy expectations in the context of hiring practices. People’s perceptions of employers using social media to screen job applicants depends on (1) whether or not they are currently seeking employment (or plan to), (2) the type of information that is being accessed by a prospective em-ployer (if there are on the job market), and (3) their cultural background, but not gender. The findings emphasize the need for employers and recruiters who are relying on social media to screen job applicants to be aware of the types of information that may be perceived to be more sensitive by applicants, such as social network-related information

Nation, Violence, Memory: Interrupting the Foundational Discourse in Sab

1 online resource (PDF, page 173-191

“The Power of Open: SUNY Open Education Initiatives”

As part of Open Education week, the presenters discuss their experiences with open education initiatives, including authoring Open SUNY Textbooks, creating a digital badging system, and developing three MOOCs on metaliteracy: a connectivist MOOC, a Coursera course Metaliteracy: Empowering Yourself in a Connected World, and a Canvas course on Digital Citizenship

The Effects of Mandala Coloring on Reducing Stress in Corporate Employees: A Quasi-Experimental Pilot Study

Job demands and extended hours contribute to chronic employee stress, leading to physical and psychological health problems. Workplace wellness programs (WWPs) strive to improve employee’s physical health and wellbeing, but lack holistic options addressing stress reduction for the mind, body, and spirit. The purpose of this project is to describe the effects mandala coloring has on reducing objective and subjective stress levels in corporate employees. This empirical, quasi-experimental pilot study sampled 14 employees (n = 6 experimental, n = 8 control) measuring blood pressure, pulse, and perceived stress levels over a course of three weeks of coloring. Participants of this convenience sample were randomly sorted into the control or experimental group. Data was analyzed and interpreted using IBM SPSS Statistics 24. An RMANOVA showed no statistical significance between coloring mandalas versus coloring sheets in reducing objective and subjective stress levels in corporate employees over a three week time period. Our pilot study provides a starting point for future research and possible implications for WWPs. Our suggestions for future research include: recruiting a larger sample size to represent the population as a whole, increasing both the duration of the study and time spent coloring for participants, incorporating qualitative data, and testing cortisol levels as another determinant of stress reduction. Furthermore, as the demands of corporate employees continue to cause chronic stress to rise, it is necessary to provide more evidence for stress reduction encompassing holistic modalities, such as mandala coloring, in a workplace setting

eMigrate: Aggregating Government Open Data for Enhanced Job Category Selection in Support of Immigration Applications

With the growth of open data, much of the information required when applying to immigrate to Canada is available directly from government websites; however, an information problem persists, as making sense of the necessary information remains challenging. In this project, we describe a web-based application that supports potential immigrants to Canada by combining three sources of open data. eMigrate provides algorithmic transparency to the immigration process by automating the combination of policy and occupational choices in one system to aid potential immigrants in identifying the most appropriate and advantageous employment classification. In the case study, we specifically identify how eMigrate can provide social media professionals strategic information to strengthen their immigration application.ye

The Information Literacy User’s Guide: An Open, Online Textbook

Good researchers have a host of tools at their disposal that make navigating today’s complex information ecosystem much more manageable. Gaining the knowledge, abilities, and self-reflection necessary to be a good researcher helps not only in academic settings, but is invaluable in any career, and throughout one’s life. The Information Literacy User’s Guide will start you on this route to success. The Information Literacy User’s Guide is based on two current models in information literacy: The 2011 version of The Seven Pillars Model, developed by the Society of College, National and University Libraries in the United Kingdom and the conception of information literacy as a metaliteracy, a model developed by one of this book’s authors in conjunction with Thomas Mackey, Dean of the Center for Distance Learning at SUNY Empire State College. These core foundations ensure that the material will be relevant to today’s students. The Information Literacy User’s Guide introduces students to critical concepts of information literacy as defined for the information-infused and technology-rich environment in which they find themselves. This book helps students examine their roles as information creators and sharers and enables them to more effectively deploy related skills. This textbook includes relatable case studies and scenarios, many hands-on exercises, and interactive quizzes.https://knightscholar.geneseo.edu/oer-ost/1018/thumbnail.jp

The Information Literacy User’s Guide: An Open, Online Textbook

Good researchers have a host of tools at their disposal that make navigating today’s complex information ecosystem much more manageable. Gaining the knowledge, abilities, and self-reflection necessary to be a good researcher helps not only in academic settings, but is invaluable in any career, and throughout one’s life. The Information Literacy User’s Guide will start you on this route to success. The Information Literacy User’s Guide is based on two current models in information literacy: The 2011 version of The Seven Pillars Model, developed by the Society of College, National and University Libraries in the United Kingdom and the conception of information literacy as a metaliteracy, a model developed by one of this book’s authors in conjunction with Thomas Mackey, Dean of the Center for Distance Learning at SUNY Empire State College. These core foundations ensure that the material will be relevant to today’s students. The Information Literacy User’s Guide introduces students to critical concepts of information literacy as defined for the information-infused and technology-rich environment in which they find themselves. This book helps students examine their roles as information creators and sharers and enables them to more effectively deploy related skills. This textbook includes relatable case studies and scenarios, many hands-on exercises, and interactive quizzes

The State of Anti-Social Behaviour on Social Media: A Census-balanced Survey About Anti-Social Behaviour on Social Media

One of the early promises of social media is that it would give voice to the voiceless and turn the world into a utopic connected village. While we are more connected than ever before, in recent years, social media usage has also been linked to a rise in anti-social behaviour online. In the context of this report, antisocial behaviour on social media is defined as any interaction between two or more users that is hateful, harmful, or contrary to the norms of an online community or platform. This can include cyberbullying, hate speech, trolling, doxing (revealing one’s personal information without consent), and spreading disinformation about someone or something. Around the world and here in Canada, users are grappling with the impending normalization of aggressive behaviour, hostility, and toxic discourse in online spaces that demand more precise attention and interventions from policymakers, social media platforms, researchers, and civil society organizations. At the individual level, anti-social behaviour on social media has reallife psychological and emotional consequences for people. At the community and organizational level, anti-social behaviour can impact work performance and relationships, community ties, and lead to stress and burnout. At the societal level, there is a growing concern that some types of antisocial behaviour, such as hate speech, can erode public trust and confidence in democracy itself. Using a census-balanced sample of the Canadian population (18+), this report aims to empirically shed light on this dangerous trend by analyzing how anti-social behaviour manifests on social media and how it affects different demographic groups in Canada. To establish a point of reference, the report opens with a brief overview of the social media landscape in Canada (Section 1). The following three sections examine Canadians’ experiences with different types of anti-social behaviour on social media (Section 2), the impact of anti-social behaviour (Section 3), and the responses to acts of anti-social behaviour (Section 4)

Setting the Future of Digital and Social Media Marketing Research: Perspectives and Research Propositions

in pressThe use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts' perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.Peer reviewe